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Client:  Onus Financial Services Ltd.
Date:  August 2023
My Role:  UI/UX Designer

Context & Challenge

PayOnUs is an emerging payments platform in Nigeria designed to simplify business payments, help merchants manage receipts, and offer a web interface for dashboards. The challenge:

  • The existing website was visually outdated and didn’t clearly communicate the value proposition to merchants and enterprises
  • The merchant dashboard had usability issues: key workflows (transaction monitoring, payouts, reconciliation) were hidden or complicated.
  • The product needed to feel credible, secure, and scalable (a fintech brand must inspire trust).
  • The design had to support complex functionality without overwhelming non-technical merchant users.

Objectives

  • Establish a clear website that converts business leads (merchants) by showcasing features, reliability, regulatory compliance, and partner network.
  • Design a merchant dashboard UI/UX that enables quick access to: transaction overview, settlement status, payout scheduling, alerting/fraud flags, reports.
  • Ensure consistency in brand visuals and design system across website + dashboard, so PayOnUs presents a unified experience.
  • Improve usability metrics: reduce time-to-first-dashboard-insight, lower support tickets for first-time merchant users, increase activation rate.

My Approach

Discovery & stakeholder alignment:
  • Workshop with executives, product owners, support team, existing merchants to surface pain points and expectations.
  • Defined user personas: e.g., “Small-enterprise merchant”, “Finance manager at a large merchant”, “Operations lead at aggregation partner”.
  • Audited existing site & dashboard, mapped flows, usability gaps, accessibility issues, visual inconsistencies.
Define Information Architecture & major flows:
  • For the Website: Clearer sections for “How it works”, “For merchants, partners, Security & compliance, and Pricing”.
  • For the Dashboard: Reorganised menu structure, designed initial user onboarding flow, and prioritised frequently used functions (e.g., “View transactions”, “Schedule payout”, “Download report”).
Wireframes & prototypes:
  • Created low-fidelity screens for both web and dashboard. Focused first on layout and structure, not visual polish.
  • Conducted usability testing on the dashboard flows (with real or proxy users) to validate whether critical tasks (e.g., “See pending payouts”) were easily accomplished.
Visual design & system development:
  • Developed a design system: typography, colour palette (trust-oriented fintech tones), iconography, component library (cards, tables, modals, alert banners).
  • Applied to website and dashboard to ensure consistency.
  • Paid special attention to mobile responsiveness of website and dashboard.
Handoff & implementation support:
  • Delivered specs and design assets (Sketch/Figma files, design tokens, prototype links) to development team.
  • Collaborated with developers during implementation: clarified hover states, responsive behaviour, interaction details.
  • Post-launch monitoring for early issues and iterative improvements.
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