PayOnUs is an emerging payments platform in Nigeria designed to simplify business payments, help merchants manage receipts, and offer a web interface for dashboards. The challenge:
The existing website was visually outdated and didn’t clearly communicate the value proposition to merchants and enterprises
The merchant dashboard had usability issues: key workflows (transaction monitoring, payouts, reconciliation) were hidden or complicated.
The product needed to feel credible, secure, and scalable (a fintech brand must inspire trust).
The design had to support complex functionality without overwhelming non-technical merchant users.
Objectives
Establish a clear website that converts business leads (merchants) by showcasing features, reliability, regulatory compliance, and partner network.
Design a merchant dashboard UI/UX that enables quick access to: transaction overview, settlement status, payout scheduling, alerting/fraud flags, reports.
Ensure consistency in brand visuals and design system across website + dashboard, so PayOnUs presents a unified experience.
Improve usability metrics: reduce time-to-first-dashboard-insight, lower support tickets for first-time merchant users, increase activation rate.
My Approach
Discovery & stakeholder alignment:
Workshop with executives, product owners, support team, existing merchants to surface pain points and expectations.
Defined user personas: e.g., “Small-enterprise merchant”, “Finance manager at a large merchant”, “Operations lead at aggregation partner”.
For the Website: Clearer sections for “How it works”, “For merchants, partners, Security & compliance, and Pricing”.
For the Dashboard: Reorganised menu structure, designed initial user onboarding flow, and prioritised frequently used functions (e.g., “View transactions”, “Schedule payout”, “Download report”).
Wireframes & prototypes:
Created low-fidelity screens for both web and dashboard. Focused first on layout and structure, not visual polish.
Conducted usability testing on the dashboard flows (with real or proxy users) to validate whether critical tasks (e.g., “See pending payouts”) were easily accomplished.
Visual design & system development:
Developed a design system: typography, colour palette (trust-oriented fintech tones), iconography, component library (cards, tables, modals, alert banners).
Applied to website and dashboard to ensure consistency.
Paid special attention to mobile responsiveness of website and dashboard.
Handoff & implementation support:
Delivered specs and design assets (Sketch/Figma files, design tokens, prototype links) to development team.
Collaborated with developers during implementation: clarified hover states, responsive behaviour, interaction details.
Post-launch monitoring for early issues and iterative improvements.