Mohdela Creative Market

• Client:  Mohdela Studios
• Date:  November 2021
• Role:  UI/UX Designer

The Spark: A Crisis Turned Opportunity!

Lagos 2020: A bustling city of creatives, photographers, makeup artists, models, all struggling to survive a double blow: the chaos of COVID-19 lockdowns and a fractured, unsafe marketplace. Referrals were unreliable. Payments were risky. Trust was scarce. Criminals even posed as vendors or patrons to exploit the system.

Mohdela, a trusted instabooth initiative, approached me with a bold vision: transform their manual referral process into a digital sanctuary, a platform where vendors could safely monetize their craft, patrons could find verified talent, and both sides could transact without fear.

Impact

In 12 weeks, we delivered an MVP that redefined safety and convenience for Lagos’ creatives. While post-launch metrics are confidential, user testing revealed:

Lesson Learned

Trust is not a feature; it is the foundation. Every design decision, from the escrow system to verified badges, had to scream, “You’re safe here.”