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Project Overview
Happy Tails Club is a new neighborhood dog-walking service created for busy condo residents. The founder wanted a friendly, trustworthy landing page that clearly explains the service, showcases the walking packages, and encourages users to book their dog’s first walk.
My goal was to design a simple, cheerful, and conversion-driven page that reflects the warmth of the brand and the reliability of the service.
My Approach
A Warm, Playful Look and Feel
I leaned into soft colors, rounded shapes, and paw-print elements to evoke a safe and joyful experience. The hero section uses a bold headline and positive messaging to make the service instantly inviting.
Clear Storytelling and Structure
The page flows in a way that mirrors how pet owners think:
Each section answers a key question with clarity.
Highlighting Walk Packages
We designed four package cards with simple descriptions and starting prices. A “Free First Time” tag on the entry offer helps push users toward conversion.
Safety and Trust as Core Messaging
A dedicated safety section highlights live updates, safe routes, pet profiles, and loving care. This helps reassure users before they commit.
Clear Booking Flow
The final form section is designed for speed. Simple inputs, friendly microcopy, and a strong call-to-action help reduce friction and encourage signups.
Outcome
The landing page gives Happy Tails Club a polished digital presence, clearly communicates its value, and builds immediate trust with potential clients. The design feels warm, approachable, and aligned with the community-driven nature of the service. It serves as a strong foundation for future marketing and customer onboarding.
your project into a success story.